- What is content style?
- What is a guideline document?
- What is the difference between the brand voice and voice tone?
- What are examples of tone of voice?
- What is Apple’s brand voice?
- What is Nike’s brand voice?
- What are the 6 types of voices?
- What is a positive tone of voice?
- What is an angry tone of voice?
- What are the 5 brand personalities?
- What is Nike’s brand personality?
- What’s a brand voice?
- How do I create a brand voice guide?
What is content style?
A content style guide is a set of standards for the writing and formatting of content for a specific publication, organization, website, or field as a whole.
Ultimately, style guides establish and enforce style rules to improve communication and foster consistency..
What is a guideline document?
A guideline is a statement by which to determine a course of action. A guideline aims to streamline particular processes according to a set routine or sound practice.
What is the difference between the brand voice and voice tone?
If voice is your personality, then tone is how you express that personality. And it can change depending on context. Think of it this way: you’re always “you” (voice), but you express yourself differently throughout the day (tone). Tone allows you to communicate on-brand but with the nuance necessary for the context.
What are examples of tone of voice?
Examples of brand tone of voiceEmpowering and uplifting – Dove.Friendly yet informative – LaCroix Sparkling Water.Professional and ambitious – CloudSmartz.So far out there it’s in another galaxy – Skittles.
What is Apple’s brand voice?
Apple’s brand voice consistency conveys confidence, quality and intimacy. Apple’s been the company to look up to in terms of setting themselves apart from their competition. Everyone feels welcome and many feel spoiled by owning their products.
What is Nike’s brand voice?
No wonder the Nike tone of voice is competitive, inspiring, and confident. That’s the power of knowing your origin story. Once you identify your origin story, think about your brand as an actual person.
What are the 6 types of voices?
Though everyone’s range is specific to their voice, most vocal ranges are categorized within 6 common voice types: Bass, Baritone, Tenor, Alto, Mezzo-Soprano, and Soprano. If you’ve been part of a choir before, you’re probably pretty familiar with these ranges.
What is a positive tone of voice?
Positive tone: Positive tone is always your best choice. It’s not just about being nice—positive tone is clearer and helps us get things done because its phrasing is simpler and it uses fewer words.
What is an angry tone of voice?
Tone-of-voice words include irate, cross, indignant, nettled, riled, heated, incensed, biting, resentful, provoked, imprecation. Examples: “‘You’re late!’ , she said hotly” and “‘Come here,’ he said crossly.”
What are the 5 brand personalities?
Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.
What is Nike’s brand personality?
Brand personality examples: Nike brand personality Commonly associated with “ruggedness” and excitement, Nike has been a leader in the world of athletic performance apparel and shoes for decades. The “rugged” aspect of its personality is pretty obvious.
What’s a brand voice?
Brand voice refers to the personality and emotion infused into a company’s communications. It encompasses everything from the words and language you use, to the personality and image your marketing assets aim to invoke.
How do I create a brand voice guide?
7 Steps to Building Brand Voice GuidelinesUnderstand WHY It’s So Valuable for Your Organization.Analyze Your Content & Audience for Inspiration.Start with a Concise Description (Then Flesh it Out)Build Examples, Outlines, & Templates.Ensure Your Brand Voice Guidelines Translate Well into Content.More items…•