Quick Answer: What Is Click To Open Rate Vs Click Rate?

What is a good click rate for email?

If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%.

Your average click-through rate should be about 2.5%.

Your average click-to-open rate should be between 20-30%..

What is a good email open rate 2020?

Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.

What are unique clicks?

Unique Clicks: Represents how many Subscribers clicked on your links. So, if a Subscriber clicked on your links more than once, the Unique Clicks Indicator will count that actions as one instead of two.

What is the difference between click rate and click to open rate?

The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. … Similarly, the click-to-open rate (CTOR) measures the percentage of recipients who opened the email and clicked on that link.

What is click through open rate?

The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. This number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action.

How do you calculate click to open rate?

CTOR measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens, and then multiplying by 100 to show it as a percentage. What it tells you is simply this: Of the subscribers who opened the email, how many clicked.

How do you calculate click through rate for email?

To calculate email click through rate, take the number of people that have clicked on your email campaign and divide that with the number of emails you have sent. You can then multiply that number by 100 to show a percentage.

What is a good click through rate?

The average CTR in AdWords is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good AdWords click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network.

Is click through rate important?

CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience. A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.

What is HTML open rate?

HTML Open rates refers to emails that are loaded with images. This is tracked in the case of certain email programs such as Outlook that does not automatically load images. So the HTML Open tracks the unique opens when the prospect clicks Download Pictures.

How do I get a higher click through rate?

9 ways to improve Google Ads CTR (click through rate)Improve your Quality Score. … Use the best ad extensions. … Utilise smart bidding strategies. … Test different ad types. … Write compelling ad copy. … Create tightly themed keyword groups. … Split test advert copy. … Highlight pricing in ad copy.More items…•